The Loop is a concept that we worked in partnership with Code ComputerLove. The idea was to allow people to support Greenpeace in a simpler, more engaging way. The Loop is a membership product that enables users to hear the real stories and voices of Greenpeace, allowing them to connect around issues as well as pledge their support to the wide range of topics that Greenpeace support.

Essentially, we wanted to create a community to allow Greenpeace to position themselves as heroes, rather than outlaws.

More coming soon…

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