Ask Betty

Ask Betty was a cheeky response to a brief set to us from Oxfam. The task set was to get guys to head to the online Oxfam store over the Christmas period. 

Our solution, Betty, your go to girl for ideal presents for your girlfriend/ mum/ sister to find that perfect gift with meaning. Seeking inspiration from their previous Archie the Goat campaign we created a character that would have its own personality and tone of voice over social media, with live web chats individually replying to men’s tweets requesting advice.

Our pitch to Oxfam was well received, and we are currently discussing how to bring Betty to life. More news coming soon…


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